Are You Good at Self-Promotion

Or does self-promotion make you feel uncomfortable? What does it cost you to claim credit for your hardwork? Nothing at all, and it can actually open up opportunities. You wouldn’t believe how many of us are afraid or uncomfortable with taking credit for our successes out of fear of sounding like a braggart or some misguided sense of martyrdom.

These feelings can be related to our feelings of self-worth, but other aspects can have an effect too. How we were raised and the expectations put on us in our formative years can greatly influence our relationship with ‘going public.’ Many families, societies, and cultures express disapproval with an outward expression that is considered healthy or even admirable in others.

self promotion

A person who is good at self-promotion enjoys taking credit for his or her valid accomplishments. Self-promotion is an art. It is an effective leadership skill that can be learned. This is great news for those who are not comfortable with it. It is a skill that can be greatly improved with practice and application. Self-promotion is not showing off. Speaking up about accomplishments made and contributions you can deliver does not mean you are egocentric or self-absorbing. photo by Obi Onyeador on Unsplash

Symptoms of Poor Self-Promotion

Is this you? You work hard, go the extra mile and deliver beyond others’ expectations. However, you do not take credit for your success. Instead, you allow others (especially with seniority or longer tenure at work) to be recognized.

You do not use ‘I’ but ‘we.’ You share the credit for your own diligent effort among your peers, groups, teams, and other people, which does not necessarily help you, particularly when it comes to your career. This makes you feel good at the time, but you may regret doing so later and wish you had been able to confidently claim the achievement as your own.

You tell yourself that great work sells itself, so there is no need for showing off your outstanding performance. You hope that the right people will notice your achievements. After all, it was you who did all the hard work.

When someone compliments you for your achievements, you feel that you are just lucky and thank the universe for making it happen, rather than thanking yourself for your efforts and skills.

promote yourself the right way

Self-promotion is one of the strongest skills found in successful individuals. Being able to self-promote has many advantages. It is vital to personal advancement, and if done well can place you in top positions within your workplace.

photo by Headway on Unsplash

ways to effectively promote yourself

Self-awareness is important to successful self-promotion. It is about knowing your attitudes, values, behavior, beliefs, feelings, and other personality factors. Take some time for self-reflection to understand why you think and act as you do. Question any beliefs or behaviors that are not supporting the actions you know you need to take. If you are self-aware, you can promote yourself in an intellectual manner.

1. We all have stories to tell, so if you tell them, make sure they are interesting and provide value. Ensure that your stories are appropriate to the achievement. Don’t embellish, but don’t be self-deprecating either.
2. Deliver, and don’t make empty promises. Do what you say you will. You deserve merit if any achievement is truly yours to claim. Focus on ‘showing’ what you have done, rather than ‘telling’ what you will do. At work, it is easier to lead your team if your members see you fulfilling your responsibilities. Walk the talk so you can self-promote unashamedly.
3. Show genuine appreciation and recognition if your efforts are not yours alone. There may have been individuals who contributed along the way. By showing genuine appreciation and gratitude to others, you will make them feel valuable too.

Self-promotion is not always easy, especially in the workplace, which is why it can feel uncomfortable to do. For some people, it is way outside of their comfort zone.

However, the right way of promoting yourself has many advantages and can be life-changing. Effective self-promotion has helped many individuals unlock their true potential, overcome their weaknesses, and stand out from the crowd.

How about you? Are you now ready to begin promoting your achievements, as you deserve?